Update – Eaves For Sponsorship

Posted on the June 12th, 2012 under Empire Avenue,News,Technology by Ron Heigh

Almost 1 month ago, I helped my daughter setup a personal fundraiser campaign.  The purpose of the fundraiser was to help her raise money that she would put toward the expenses associated with her synchronized swimming career.  She currently swims at a national level, practices 21-24hours per week, and competes all across Canada.  She is 13 in a 13-15 division.

Interest in the campaign was good, donations started to trickle in, but it needed something to push it over the top and really get the ball rolling.  Approximately 1 week into the fundraiser, Sydney approached me for advice on how to promote the fundraiser (I think she was secretly hoping I would donate).  This is where I stepped in and started helping to promote the fundraiser through my social media accounts.  I shared it out on Twitter, Facebook, my blog, and Empire Avenue.  I even added a bonus through Empire Avenue where people who contributed to the fundraiser would be eligible to claim a series of missions that would total 1,000,000 eaves.

Interest in the fundraiser started to grow, people started to share the link out to their networks, people started to donate.  The social media promotion was a success!

Some stats for the curious: 75 Facebook shares, 66 Twitter shares, 18 Tumblr shares, 209 blog comments, $450 in donations.

As of today, the Empire Avenue bonus is on Mission #21, and has donated 5,250,000 eaves to its contributors.  Several of the members have even made secondary contributions to the fundraiser, and are starting on their second million in bonus eaves.  There are still 4 opening available to be claimed in this 1,000,000 eave bonus communityDonate now to claim your bonus!

Thank you so much to everybody who has helped out with the fundraiser, your shares, comments, and words of motivation are a huge boost to the strain associated with training at this caliber.

  • http://twitter.com/amyjalapeno AmyJalapeño!

    What a wonderful way to use social media and an amazing story!

  • http://twitter.com/GregAlderCo Greg Alder

    Really interesting campaign. I haven’t heard of anyone using EA in this way before.

  • http://www.stichtingmilieunet.nl/andersbekekenblog Milieunet

    Great

  • http://www.Nimble.com Garick Chan

    Ron, this is a great example of gamification and I’m excited to hear about the results of your campaign after all is said and done

  • Jim Kelly

    Interesting cross over (on / off line) – had Sydney a target ?

  • Andy Stuart

    Great idea to raise funds well done.

  • http://www.supermodelhair.com/ Supermodel Hair

    Awesome post bud!

    Keep up the good work! :)

  • BTRIPP

    Again, an interesting use of EA as a “lever” to help something else move!

  • http://twitter.com/curbyscloset Chris Anderson

    If nothing else, your article points out that very few, if any Olympic participants get there without a lot of support in many forms. Good on you Ron.

  • http://franspiration.com/ Francisca Giannini

    GREAT post, Ron!! :o )
    Much Love,
    Fran

  • ENRIQUE SABAL

    Good way to support your daughter in her swimming quest and also teach her how to get to pre-selected objectives….

  • http://twitter.com/hasai Hasai

    Great idea and thanks for sharing

  • http://www.veritate-et-virtute.com BurgessCT

    Clever use of the blog – well done

  • Teri Gidwitz

    Great use of Empire Avenue to do some real life good.

  • waynehurlbert

    This is a fantastic and innovative way to use EA as a social media platform to help achieve other goals. This is proof that the connections made on EA are real and valuable, far beyond that of a game.

  • Harold Gardner

    EA as a force for good instead of just for fun!  Who knew?

  • http://twitter.com/siboattema Sibo Attema

     Very cool concept !!

  • http://twitter.com/businessplanhub Startup Business Hub

    A really cool way to use EA and social media :)

  • http://twitter.com/Scott_Kelsey Scott Kelsey

    I love the fact that EA can be used to push out so much info on SM. I have only been on here for a month and can already see the value it has. 

  • Trevor Cherewka

    This is a fresh idea and I am glad I supported.

  • jimwirshing

    Thanks for the results stats. Glad to see that you consider it to have been a successful campaign. What improvements do you see for the next iteration?

  • http://twitter.com/real7a Semen Frish

    EmpireAve rocks #socialmedia

  • http://twitter.com/SuiEmpireAvenue Sui
  • http://www.ibosocial.com/AjarnDonald Ajarn Donald

    I really wish I had some extra funds to contribute (because of some health problems no funds available:( But I am sharing this blog on all my sites. Good Luck to your daughter:)

  • http://twitter.com/MistaBritt  MistaBritt 

    awesome :-)

  • http://twitter.com/MaryGMiller Mary Miller

    I’m so glad that your efforts were successful!

  • http://www.facebook.com/BarryGumm Barry Gumm

    Wish I had done more like this for my daughter when she had Olympic dreams

  • http://socialpositive.wordpress.com/ Nicolas Liu

    Thanks for sharing your experience with us.

  • GeekynerdJC

    EA is a powerful tool.

  • http://xeeme.com/mithuhassan Mithu Hassan

    Thanks !!

  • http://www.myspace.com/charlieslang Charles Slang

    This is a great idea to motivate EmpireAvenue members to contribute to worthy causes.

  • http://twitter.com/WebbyStation Webination Station

    This is what i like to see. EA for a reason, not just a game. This is turbo charge. This is EA. Thanks for posting.

  • http://twitter.com/AbdulRButt Abdul R Butt

    Greatness of Parents! really inspiring Thank you for sharing :)

  • tag64

    Great Goings Ron and Congratulations. Your findings should help others see the usefullness of platforms such as Empire Avenue, cheers

  • http://twitter.com/myFiveBest myFiveBest

    Fantastic use of EAv! That is great!

  • Terra Higginson

    What a unique idea!

  • http://twitter.com/omdirect O’Connell Meier

    Innovative campaign! So glad your daughter is getting the support she needs to train.